Marketing Trends

Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.Tune in to learn:Teresa’s transition to being a marketing leader at IBM (6:30) How culture fuels innovation (12:40) Why Teresa thinks now is the best time to be in marketing (34:30)Mentions:Teresa Barreira’s WebsiteMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should commercial real estate investment be more attainable? Dustin Cohn, the Chief Marketing Officer of Cadre, makes a case for “the democratization of commercial real estate.” Tune in to hear Dustin getting the word out about the potential opportunity. Tune in to learn:What is it like to join a blossoming company after being part of a larger one? (12:25)The importance of earning early wins while building a foundation (15:00)About the “democratization of commercial real estate” (19:00)How to raise awareness and build brands (27:30)Mentions:"The Art of Possibility"Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMomentsMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!Tune in to learn:The importance of storytelling in marketing (4:40) How to start thinking and acting like a media company (6:15)What mistakes are companies making regarding video? (13:50)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.Tune in to learn:Background on BECA (3:00) Jerri explains the “BECA Playbook” (11:50) BECA’s emphasis on excellence (25:30)The importance of authentic representation in marketing (27:40)Mentions:“Rebranding a Century-old Business with Kevin Warren of UPS” (“Business X factors” podcast)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.Tune in to learn:How Jason’s product marketing experience helps him in his current role (9:30)About the importance of simplification (18:55)About improving customer experience (29:30)What role AI is playing in marketing right now (39:55)Mentions:“$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”“Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.Tune in to learn:When did Navdeep’s entrepreneurial aspirations begin? (3:30) DistroScale’s services and Navdeep’s role as Co-Founder and CEO (7:07) Ad-supported streaming and its future (12:00)The Netflix dip and its impact on streaming services (24:47)Mentions:“Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast)“The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”Tune in to learn:How much should you rely on metrics? (6:50) Grant’s journey into marketing (11:15) Grant’s advice on how to scale (20:50)Mentions:“The Five C’s of Marketing with Emburse’s Grant Johnson”: on the Marketing Today podcast.Grant’s Company Bio on the Emburse Leadership PageMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes.Tune in to learn:What marketing trends to watch (2:00)The power in making small changes over time (17:30)How many businesses are enacting worldwide privacy standards (22:15)Mentions:“The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement.Tune in to learn:Trends and tech to bet on for the future (7:50)How marketing has evolved toward ABM (12:50)How to balance velocity with value (16:15)Common marketing mistakes (20:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!Tune in to learn:What’s the goal of a CMO in their first 90 days? (6:45)The importance of a getting back to the basics (16:50)The agile approach to marketing (35:30)Flexera’s culture of “candor” (46:50)Mention:“Following the Money With Jim Ryan, President and CEO of Flexera”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to learn what’s marketing smoke and what could become marketing fire.Tune in to learn:How did Monica get interested in marketing? (12:00)What does SOCI do? (14:00)What trends in social media does Monica find most compelling? (29:56)What does Monica look for when she hires? (36:25)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief Marketing Officer of CallMiner, discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your content creation strategy and how B2B marketers can learn a lot from B2C marketers.Tune in to learn:How does Eric think marketing and sales can be better aligned? (20:00) What MarTech platforms does CallMiner lean on? (25:00) What kind of experimentation and testing is working? (32:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that takes the last several years of constant disruptions into account. Michael Hayes, Chief Growth Officer and Client Officer for the Goodway Group, shares his take on what he considers a “New Economy,” what key disruptions and challenges face marketers today, and what he envisions for the marketing playbook of the future.Tune in to learn:What is the “New Economy,” and what disruptions have led to its emergence? (3:30)What marketers need to consider in writing the marketing playbook of the future, including how metric measurement is changing (18:50)Why a key challenge facing companies today is brand building (24:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Businesses and organizations aim to gain insights. The challenge is in attaining them productively and ethically. Kumar Doshi, Senior Vice President of Marketing at Cint, describes that the company maintains an ethical practice concerning obtaining first-party data because it is gleaned from surveys where participants opt in to provide their information. Kumar also talks about the lessons he’s learned by going through acquisitions and explains how Lucid, the previous company he worked for, has recently been acquired by Cint.Tune in to learn:Why keeping an open mind is vital during mergers and acquisitions (10:52) What does an ethical approach to gathering data look like? (13:15) What are the new consumer trends to be on the lookout for? (18:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of “spatial storytelling,” as today’s guest likes to call it? Caspar Thykier, Co-Founder and CEO of Zappar, shares his tips and tricks, including how to create experiences worth remembering and what to keep in mind when incorporating AR into your strategy.Tune in to learn:The different use cases for augmented reality (18:00)What are the limitations of AR and what questions should brands ask before implementing the technology? (25:30)Metrics that matter: How to measure the success of your AR campaign (27:00)AR vs VR, including an early look at the ZapBox (29:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2020 changed everything we thought we knew about business events. Suddenly, name tags and conference halls were swapped for meeting links and living rooms. Now that the pandemic is hopefully easing up, how will people choose to connect? Will Curran, the Founder of Endless Events – a comprehensive event management company – talks about how people's behaviors concerning event attendance have changed and must be kept in mind. He also shares how lessons learned from our recent event experiences might be applied moving forward to build inclusive and, perhaps, long-lasting communities.Tune in to learn:This most important tip for creating good hybrid events (12:00)How to measure the success of events (16:30)Getting to the heart of event retention and making your events must-attend experiences (18:30)How will virtual reality, meta, AR/VR play a role in the event world? (29:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.Tune in to learn:What is the first question you should ask of the brands you work with? (16:00)The parts of the customer journey that are the most fragmented are the ones you need to work on to learn more about them (18:30)The metrics that are most vital when tracking customer journeys (20:40)The first question you need to ask yourself before pursuing a presence on emerging channels/technology like the metaverse, NFTS, or Web3 (25:20)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to Valerie Bischak, the Head of Growth at Amobee, the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing Trends about why a multi-faceted approach is one that works best, why failure is a misused word, and why finding smart people makes all the difference. Don’t miss this week’s episode! Tune in to learn:How cutting the cord has added complexity for advertisers (4:00)The marriage of content, context, and data (10:00)How to develop a healthy relationship with failure (13:15)23:30: What is the future of work and what does flexibility actually mean? (23:30)What is the way to be data-first today and how does that lead to better customer experiences? (27:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed Locher, the VP of Marketing at HG Insights, is here to talk about how he manages to deliver a level of predictability for his clients while also promoting empathy and curiosity within his own ranks. Tune in to learn:Forecasting future events and the tech that can help you do it (9:11)Stop putting all your eggs in the MQL basket (12:00)What does the future of business intelligence look like? (15:00)Doing the dance between art and science (20:00)How to leverage personalization and create a bridge to individuals (34:14)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve landed your first leadership role within your marketing organization — how do you prepare for that transition? Andrea Zoellner, Kinsta’s VP of Marketing, shares what she’s learned going from practitioner to manager, including her perspectives on balancing speed with growth, how to create a high-performance marketing team, and what it takes to bridge the gap between sales and marketing. Tune in to learn:Looking past vanity metrics to identify the metrics that really matter (5:50)Going from marketing practitioner to marketing leader (14:55)How to cultivate the right culture as a marketing leader (19:28)What it takes to balance speed with growth (22:10)Identifying the right values in high-performance teams (33:22)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you really understand how your customers experience your product, website, app, or service? Janelle Estes, Chief Insights Officer at UserTesting, would guess that while you probably think you do, you likely actually don’t. Janelle joins the podcast to talk customer expectations, why business metrics don’t always align with these expectations, and shares tips and tricks for companies looking to get honest, relevant, and applicable feedback on their UX.Tune in to learn:What metrics really matter when analyzing customer satisfaction? (6:10)Why what the customer care about matters more than price. (16:00)How to think about phrasing when you are gathering feedback. (17:15)Thinking about the sensitivities around tracking data. (20:00)Building a bridge between sales and marketing. (29:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

B2B marketing is changing fast. In part because it’s so commonplace in the B2C world, the expectation for everything to be available on-demand and at your fingertips is reaching into other verticals — including for B2B businesses. If you aren’t there for your customers when they want, where they want, and how they want — they will find a company that is. Rebecca Stone, the SVP, Customer Solutions Marketing & CMO at Cisco Meraki, is an expert in how the B2B world is shifting, what it takes to keep great talent, and how to effectively work with and educate a leadership team, and she shares the secrets on this episode.Tune in to learn:How to engage with B2B buyers (4:30)What is the most valuable metric in this era? (6:40)Why it falls to marketing departments to be the true voice of the customer (15:00)How to educate leadership on what actually matters about finding the right audience (23:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can you bring together an organization that’s acquired different brands? For Francois-Xavier Reodo, who goes by FX and is the CMO of Capgemini Invent for North America, it all boils down to telling the proper story. FX shares his interesting globetrotting journey as well as how his career has developed at Capgemini. Tune in to hear the fascinating marketing insights he has learned along the way. Tune in to learn:What was FX’s journey like to his current role at Capgemini Invent? (6:00)Where does FX’s willingness to take risks come from? (9:00)How does FX create a good culture? (14:00)How is FX’s team working to meet rising customer expectations? (20:20)Where does the focus on having good ethics at Capgemini come from? (26:15)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, from Elemental TV, a leading CTV advertising technology company that is the first to power the next generation of ad break experiences through its proprietary ELM technology and vertical ad formatting.Tune in to learn:What Key Skills Do Marketers Need? (5:26)How to Develop Talent (8:00)The Creation of Elemental TV (11:00)Advertising on Streaming TV (21:20)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re living in a world of ever-moving targets: the metrics of success are always shifting, as are the goalposts of success. Tom O’Regan, the CEO of Madison Logic – a company that provides advanced account prioritization using proprietary data signals, multi-channel activation, comprehensive measurement, and integrations with major CRM/MAP solutions – talks about how his team finds unified metrics, why micro-dosing failure can be a good thing, and how staying paranoid helps him stay at the top of his game.Tune in to learn:How Tim Responds to the Lightning Round (00:00)How the pandemic changed (and didn’t change) marketing trends (08:32)How Madison Logic keeps a laser-focused strategy (21:27)How micro-dosing failure can be a great habit (23:19)Why you should embrace growing pains (25:59)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world view. Today, the CMO of National Instruments, Ana Villegas joins us to talk about how she was able to come to a new country and climb the ranks of amazing brands like Dell and National Instruments by using her superpower: belief in herself.Tune in to learn:How Ana responds to the Lighting Round (00:00)Why you should believe you’re already an expert (22:19)How to pivot when faced with the unexpected (25:41)What a rebrand looks like for an established company (29:41)Why shifting to a consumer-based perspective is best (36:55)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As marketers it’s hard to know what’s going on right now, much less what’s going to happen in the next 5-10 years. Luckily, we have a great guest on to help us get a glimpse at what’s to come: Don Mcquire, the CMO at Qualcomm. If you don’t know this company, they are behind everything tech happening in the world. They are looking at what’s coming with 5g, and even what 6g is going to look like. Their tech is in helicopters on Mars, and they are developing future cities that will make the customer experience flawless. Tune in to learn:How Qualcomm is Meeting Customer Demand (00:00)The Ways 5G is changing the world (11:23)What Smart Cities Will Look Like (19:34)Marketing in the Metaverse (43:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn’t an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn’t an easy task. Today we’re going to hear from Stuart Smith, the CMO of Caulipower. We’ll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.Tune in to learn:How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)Where Stuart Worked Before Caulipower (8:54)How Their Team Stays Connected in this Virtual World (14:57)Stuart’s Take on Current Events (24:23)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth. Tune in to learn:About Paul’s First Jobs (00:00)How Red Bull Thinks About Campaigns (07:39)His Transition to GoPro (12:43)How Much Work Went into Redbull (18:26)Paul’s Favorite Fail Story (23:39)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Communication between departments isn’t always easy. We often find ourselves buried in our own work, and so focused on our deadlines we forget to check in with others. If you really want to stand out, have a real conversation with everyone. Sales teams, customers, everyone who has a part in the success of the company and see what feedback they have. For today’s episode, we are joined by David Malmborg - the Vice President of Nivati. Their company has gone through an amazing pivot. They started working for businesses bringing in massage therapists to physically help people in companies. When the pandemic hit, their services essentially became taboo. With smart thinking, and a lot of tips you will learn about in this episode, they were able to pivot to mental health and virtual services. Now they’re not only surviving, but they are thriving in this B2B ecosystem. Tune in to learn:How David Responds to the Lightning Round (00:00)Nivati’s HUGE Pivot Because of the Pandemic (07:23)How They get Their Sales and Marketing Teams to Align (15:54)David’s Thoughts on Current Events (22:16)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better. Tune in to learn:How the culture of Chick-fil-A was a “paradigm buster” (6:14) How a ‘brand experience over profit’ mindset is a game-changer (12:45) Why Chick-fil-A employees aren’t going anywhere (15:00)Why simplicity is key (18:50)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a world of saturated online channels, marketing professionals have their work cut out for them. Grand Duncan of Voximpant – a versatile cloud platform that enables businesses to bring their interactions to the next level – is here to talk about how IVR is helpful for growing and scaling a business, why you should prioritize communication over infrastructure, and why international expansion is not as impossible as it sometimes sounds. Tune in to learn:How IVR can help with growing and scaling (8:45) What the next iteration of low-code tech can mean for you (11:00) How to stand out in a tech-saturated world (15:00) tHow to link goals between marketing and sales (20:00)Why international marking is not as impossible as it sounds (27:00) Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you really introduced your company to the world, or are you too caught up in finding out who the customer is? Make your company known, and the leads will come to you. Today we are going to hear from the head of growth at Lemlist, Vuk Vukosavljevic. He’s helped their company grow by leaps and bounds, and was the first full time employee they ever brought on. His knowledge of marketing was amazing, it’s clearly an obsession of his. He even got me rethinking the importance of data that we are all worried about losing due to privacy issues and realizing there’s better ways to reach people. Download this episode now to learn what the world really wants from your company.Tune in to learn:The Growth Circle of Love (00:00)When and How Vuk Joined Lemlist (5:24)How They Structure Their Teams (10:44)Ways Their Marketing Has Changed (20:16)Vuk’s Opinion on Current Events (24:03)Mentions:Lemlist https://www.lemlist.com/$0 to $10,000,000 in ARR bootstrapped - how to achieve the impossible? https://blog.lempire.com/0-to-10m-in-arr-bootstrapped/Lemverse https://app.lemverse.com/Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing & Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about the Coinbase Superbowl QR campaign. Tune in to learn:How a managerial perspective can help with marketing problems (14:00)Why data can help with shifting perspective (17:00)Reinvigorating a national brand (19:00)Why to expect pushback when bringing in new ideas (20:00)The value of transferring skill sets (22:00)How sometimes a broken place is the best starting point (24:00)What it looks like to create a national marketing plan (25:00)How to listen to the best advice (30:00)Why it’s crucial to own your mistakes (35:00)What Blue Horizons is doing for The UPS Store (38:00)How to Create a Team Culture (44:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Culture is changing much faster than corporations can keep up with. But in the end, there’s one thing that doesn’t change - and that’s trying to get your message to individuals. Focusing on a smaller group of people, or even trying to speak one to one is still the most powerful way to market - and that’s something that’s getting easier to scale.Tune in to learn:What Nick is Learning About Now (08:15)How to Tell the Story of Purpose (13:27)How DEI informs Design (15:27)Ways to Work Together in Your Organization (19:51)Nick’s Take on Current Events (30:21)Mentions:https://www.fjordnet.com/Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Data, data, data. That’s the most important tool for any marketer. It’s what you need to make sure your message gets to the right people. It’s what you need to make the boss happy. Most importantly, it’s what you need to make sure your customers are getting the best experience possible. Today I’m chatting with Edward Fenton the VP of Enterprise Platforms, at Ecolab. He’s an IT and tech master. His job is to help Ecolabs collect every piece of information they can on companies to make sure every level of customer experience is taken care of. Don’t miss this episode, it’s full of interesting information from a world you’re probably not familiar with. Let’s get to it!Tune in to learn:How They Were Able to Shift to an Online Only Company (00:00)About Eolab (06:00)Edward’s Journey into His Current Role (19:25)How they get customers to adopt their products. (23:58)Mentions:EcolabMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMomentsMission.org is a media studio producing content for world-class clients. Learn more at mission.org. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is it that brought you into marketing? For Steven Bushong, he started in product design and loved receiving the feedback from customers to help improve his product. Eventually he moved to one of the biggest companies in the world, Disney, where he continued that passion of direct consumer feedback - which took him to the world of marketing where he stayed for decades. Listen to this episode to hear about what he’s learned working with these massive companies, and how he currently helps businesses improve their teams to create successful products and campaigns. Tune in to learn:Where Steven Started His Career (00:00)His Transition to Disney (5:29)Steven’s Message to Marketing Leaders (10:31)Steven’s Ideal Customer (17:17)How to Improve Marketing Internally (23:32)His Thoughts on the Metaverse (26:45)Salesforce Lighting Round (34:47)Client ad readMission.org is a media studio producing content for world-class clients. Learn more at mission.org. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Methodical hustle”. Every so often you come across an origin story that just blows you away. Today’s guests have that story. In just six short years, Garrett Mehrguth went from selling social media calendars on Fiverr to being the Co-founder and CEO of Directive Consulting, a top-rated and award-winning Customer Generation agency. Garrett joins us, along with Directive’s Senior Director of Growth, Drew Choco to talk about their journey.“So I'm not really hustling in the sense of like how most people hustle so much as I'm driving towards a vision and okay with being bad at stuff. So I'm constantly trying to take on new initiatives that if you were just to sit down, put it on paper and say, “Hey, what's your greatest opportunity for the business? And like, if you could do anything, what would you do?” And I kind of just live in that world.”Garrett and Drew discuss their journey over the past six years, share their experience with explosive growth, talk about the importance of intentional capital allocation, R&D and placing value on people and culture.Main Takeaways“Learn, engage, and create.” This is Garrett’s mantra and quite possibly, his superpower. According to Garrett in action this means, learn something new every day, engage with it by practicing it, integrating it and executing it and with that, he creates more value for himself, his company and his customers.Intentional capital allocation “You show me where a company spends its money, and I will show you what it is good at.” Directive learned that a high-level awareness of where it allocates its capital was imperative to the longevity and success of the company. For them, this meant heavy investment in people and culture.Get better at business and marketing will take care of itself. “If you want to get better at marketing, get better at business.” To Garrett this is just common sense. If you get better at all the parts of your business (i.e., product, sales, finance), you can’t help but get better at marketing.Key QuotesGarrett 08:11 “I always just asked myself, what do I enjoy? What am I good at? And then what'll someone pay me for, right? And so when you're 21 years old, I like solving problem. I'm good at solving problems. People think I know the internet because I'm younger than them and they'll pay me to help 'em with digital. I should go learn the internet. And so we, I kind of just like read as much as I could on digital marketing and I'm a pretty avid reader. I really enjoy learning. And so I kind of just came up with little mantra were called learn, engage, create. And the idea was if I could learn something new every day, engage with it, by practicing it, integrating it, executing it that I could create more value for myself, my company and my customers.”Garrett 17:55 (Intentional Capital Allocation) “You show me where a company spends its money and I'll show you what it's good at. And I think what Directive learn and does well now is it has a very high, high level awareness of where we allocate our capital, why we're doing so, and then what we want to accomplish and how that fits our vision.” Garrett 33:23 What if you're really honest with yourself, what you realize is the clients that are successful have very little to do with you. that like you get a great client with a great culture, a great product, a great marketplace. You really can't screw it up and you look, look really smart because you help 'em with this thing that you're good at. You help 'em with that thing. And so I think the key, if you want to get better at marketing is to get better at business, to get better at product, to get better at sales, to get better at finance marketing should just be the application of other spheres of influences information.Bio:Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, the award-winning Customer Generation agency for SaaS. Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients and now serves as Directive’s Senior Director of Growth.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jamie Gier knows what people want. From a young age, she was seeing gaps in the market and finding ways to bridge them – her eye for business had her selling ash from Mount St. Helens’ on a cross-country roadtrip when she was just a kid. But the business side of things will always be second to the human side of a company, and that’s where Jamie’s unique eye for storytelling plays a major role in Ceros’ success. She finds a way to meet the needs of the customer with a storyteller’s grace. “The reality is that you have to be very relevant to a community, and you’re feeding them based on both the heart and the mind. So, intellectually – what are we providing to them that makes them better at what they do? From the ‘heart’ perspective – how do you tell the stories and help them see a better version of themselves in what you can provide?” Her strategy is paying off. Ceros is a rapidly growing software company that keeps culture and creativity at the heart of everything it does. Their mission is to help customers unlock their creativity and build exceptional content using their unique and powerful design platform and resources…all without writing a single line of code. So how does Jamie manage to acquire new clients, find ways to help them meet their needs while also keeping focus on their narrative – all while leading a team of her own? Tune into this week’s episode of Marketing Trends to find out! Main TakeawaysKeep humanity at the center. A lot of business is focused on data – numbers and figures and profits and losses… but it is important to remember that people are the heart of every endeavor. If you’re leading a group, make sure to take time to connect with them. Ask your client about their reason – the passion that got them to start their business. Remember that your team lead’s daughter had a softball tournament this week – and ask how it went. Those are things that people remember. Data as a substantiator of tactics, not a driver of tactics. Data has changed the marketing game, but it isn’t everything. In fact, the sheer amount of data we are able to collect can be overwhelming. It’s important to use a targeted strategy. For Cero’s, they know three things: some of the data is useful, some should be ignored, and all of it should be secondary to a client’s narrative. The data should substantiate strategy, not create it. Never be the smartest person in the room. Make sure that you’re always learning. Surround yourself with experts, and never stop asking questions. Your curiosity will inform your growth. Key Quotes“A lot of aspiring professionals don’t have a lot of opportunities right in front of them. And if anything, my story might provide a little bit of hope and encouragement that you can come from a small town, not go to an ivy-league school, come from a broken family, and – by pure grit and determination – do whatever you want.” “I was charged with capturing the stories and voices of the people who would be impacted if they didn’t have access to the product that we were selling at the time. And it occurred to me then how important my role was in making sure that their voices were heard… that was the very beginning of being intentional about the industries that I wanted to participate in – where there was some kind of social impact for the wellbeing of other people.” “What led me to stay in the industries that I’ve been involved in… is the story around how we make our customers [the focus], not necessarily the product we’re selling.” “We have to learn to take off our functional hat and be relevant to the broader organization. We need to be able to have an opinion, an experience to share on other aspects of the business, besides what we can do every day in marketing – whether that’s in product strategy, customer access, HR, the programs that make sure we’re attracting the best talent… it really propelled me to have a broader appreciation for all other aspects of the business and getting closer to it.” BioJamie Gier has believes in working with leading technology companies to make a change. From healthcare to education, she is always trying to improve the way people learn, work, and live. Her teenaged son always gives her a reason to be searching for a way to make the world better. Her twenty-five year marketing career has focused on scaling and growing businesses by creating impactful brands, designing revenue-generating go-to-market strategies, and leading high performing teams across product marketing, corporate communications, public relations, digital marketing, and demand creation.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio pr

The key to successful marketing lies in the ability to seamlessly communicate with consumers – to know what they want, when they want it, and communicate to them how they can get it. In a world of incredibly competitive industries, quick and efficient marketing can be the difference between a business surviving, or not. Chrissy Nolen, the CMO of Colliers, Houston, has made a name for herself as a person who can see the places where critical communication can be improved, and Colliers, a leading commercial real estate brokerage and investment management company has benefited greatly from her vision. “We were very fortunate not to lay anybody off during COVID – we actually went through a huge growth phase. We were having to onboard people remotely, which was new and challenging in and of itself. But these metrics that we were able to pull – we realized that if we created dashboards for our clients, that we weren’t losing any property.” To hear all about how Chrissy went from a front-desk manager at a boutique real estate firm with a bold idea to switch to digital invitations to Chief Marketing Officer for one of the largest real estate companies in the world, be sure to tune into this week’s episode of Marketing Trends. Main TakeawaysSay yes to big challenges. If there’s an opportunity to showcase your unique talents in a work environment, say yes to the challenge – even if you’re not completely sure about the nuts and bolts. Even if you’ll have to google “how to” before starting. The chance to shine and prove your worth doesn’t happen every day – jump at it when it comes! Lean into new communication styles. Leading groups of diverse people can be a challenging task, and the key component of team leadership is the ability to communicate and listen to your team. If something isn’t working, try approaching the problem from a different angle. Ask new questions, and you might just get some new answers. Sometimes it’s a good thing to hit pause. When COVID hit, Chrissy’s team was about to launch an entirely new interface. Instead of being frustrated at the hiccup in their plan, Chrissy and her team took the time to make sure everyone was well-versed in the technology – and that break, that step-down, made it so that when they were ready to launch, everyone was ready. Sometimes, you go farther when you take a beat to make sure you’re ready for the sprint. If an unexpected break comes your way, embrace it. Key Quotes“The biggest thing I learned [about leadership] was how to empower people… I was ready to let somebody go just because it seemed like they weren’t working. Fortunately, I had a great mentor that led me to some great management tips. I was able to turn around and simply by asking ‘what is it that you need from me to be successful?’ and ‘what can I do to help you?’... we were able to turn things around.” “The biggest thing we’ve done to align [with sales] is the age-old ‘start and stop’. What should we start doing? What should we stop doing? What should we keep doing? That turned into… ‘hey, let’s brainstorm about this initiative. Let’s flesh this out.’” “I’m most excited about how easy it’s becoming to connect our technologies and being able to do things without an expensive third-party platform.” “We have so many people that know [our tools] well enough that they’re constantly coming up with ideas about how to do things, and it’s easy to make the change.” BioChrissy Nolen is passionate about innovation and productivity in the workplace, and is constantly seeking a better way to help others succeed. She entered the professional world in high school, where she did everything stuffing invitations and performing endless mail mergers for fundraiser mail-outs or organizing group volunteer projects.She started as a marketing specialyist at the front desk of a small boutique real estate firm, where her first assignments was to build a website – something she had never done before but did, anyway. She’s been innovating ever since. Now, she’s the CMO of Colliers Houston, where she’s a principal of the firm. She’s been named Colliers U.S. Marketer of the Year, been involved in some of Texas' largest commercial real estate projects, and has been listed as a local Top 40 Under 40.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Being a part of a University is such an interesting world. You’re essentially part of building and running a small city. Sometimes it can be hard to know what direction to take things. Do you treat it like a typical direct to consumer business? Do you treat it like B2B? And how do you really know who the target customer is? These are all things we are going to explore with today’s guest, Emily Reagan the Chief Marketing and Communications Officer at the University of Texas.Emily joined UT right at the beginning of the pandemic and during one of the worst winter storms Texas has ever seen. But despite those challenges, she knew that the best way to start her tenure at UT was by focusing on the foundation to all great marketing - relationships. “Relationships are really, really important. And, um, and marketing, the role of marketing in organizations is, is, is typically not the one calling the shots on the strategies or what we're doing or what we're not doing. Um, but they are critical in, in, you know, in smart companies, they're obviously at the table at part of those conversations, but they're, they're not necessarily the lead. They're often a partner, they're an influencer. And particularly in a B2B organization, they're very much a, an influencer and a partner to the sales team. And, um, and I really enjoyed that. And I enjoyed, um, the, the relationship building with the sales team and kind of understanding their world a little bit better. I had been doing a lot of work consumer marketing prior to that.So I hadn't really worked with a, you know, a software sales team. Mm. And so that was kind of a new experience. Yeah. Yeah. And, um, but I think, and the thing there is, is, is, you know, do what you said you were gonna do and, and build relationships. And because those are, you know, that's who you're really to help kind of make their job easier. And so I think that's just a really important thing regardless of what function that you're in sure is to understand who your, your internal customer is. Mm-hmm , and, and really being clear about what, how you can work together and how you can build trust and build relationship.”She shares so much insight on this episode. Not just about the university, but also her experience working with other industries prior to joining UT.You guys are going to get so much from this episode. Let’s get to it!Main TakeawaysRelationships are key. You should be building a relationship with the community around you. Your sales team, your stakeholders, and your consumers. The goal of marketing is to make everyone’s life easier through trust, understanding, and solid communication.Watch UT for innovations. They are on the forefront of Web 3, AI, and the Metaverse. Tune in to find out their plans for thse new tech, and what you might be able to apply to your own organization.Look internal for team members. Although it is helpful to find people from outside your organization - there’s likely untapped talent within your group already. Promoting within will also help inspire and motivate the team, knowing that their potential is being looked at.Key Quotes“I think it's important at the intersection to take a moment daily just recapping, where did I win today? What do I want to do better? And really just being happy with the wins because they're usually hard fought.”“Relationships are really, really important. The role of marketing in organizations is typically not the one calling the shots on the strategies in smart companies, they're obviously at the table at part of those conversations, but they're, they're not necessarily the lead. They're often a partner, they're an influencer to the sales team. And I enjoyed the relationship building with the sales team and kind of understanding their world a little bit better… That's who you're really to help make their job easier. And so I think that's just a really important thing regardless of what function that you're in sure is to understand who your, your internal customer is. and really being clear about what, how you can work together and how you can build trust and build relationships.” “UT is going to be, from a research and an impact perspective, at the forefront of [Web 3 and the Metaverse]. And that's really where the story is with UT, in our research and our innovation and the things that we're commercializing and working with businesses on. We have centers around AI and blockchain and all of that type of innovation that's happening. And so we are the hub of that. We are wanting to connect more with our Austin community and the Texas community again. To be partners and to share and to innovate together. That's a huge part of what we're doing at the university and as a marketing communications team, it's our job to tell those stories.”BioEmily Reagan was appointed the first Vice President and Chief Marketing and Communications Officer for the University of Texas at Austin in November of 2020. In this role, she drives the overall str

One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns and developing strategies that truly work for brands. “This is kind of a global web 3 metaverse tip, but it definitely applies to influencer marketing, which is, we have a tendency as marketers to think that the media buy is what proves success. But simply engaging an influencer doesn't mean you're gonna engage their audience. It has everything to do with how you collaborate with them. We build out these concepts based on the brand truth. And then we identify audiences we think could be best served by that brand in that moment. And then we have a group called the media and messaging group who actually helped build out a campaign where, where it lives and what it says are the same thing.”Nathan Phillips, Co-Founder and Director of Concept Design at Technology, Humans And Taste, or THAT, has a whole different view of marketing. He’s taken his skills as an artist, as a director, and so much more to reshape the way we should be thinking about how we market and what a successful campaign looks like.Trust me, you will want to take some notes on his out of the box thinking - because what worked 5 or 10 years ago won’t be working in the next 5 or 10 years.Alright, let’s get to it!Main TakeawaysThe new way of thinking. In our new immersive world, start having the mentality: think of an amazing TV Spot. Now, what if it was real? We are immersed in a media ecosystem that is high touch. It’s liquid, flexible, and so pervasive that we need to have big conceptual ideas, then decide where those live.Avoid yes and. Instead, look at every opportunity given to you like a gift. Take it, accept it, then build upon it.Allow room for bureaucracy. It’s often hard to make big pivots, especially when most of your budget is already accounted for early in the year. Be ready for that, because something big may come at a moment's notice that could have huge outcomes. Build a plan for those unexpected moments before they happen.Key Quotes“This is kind of a global web 3 metaverse tip, but it definitely applies to influencer marketing, which is, we have a tendency as marketers to think that the media buy is what proves success. But simply engaging an influencer doesn't mean you're gonna engage their audience. It has everything to do with how you collaborate with them. We build out these concepts based on the brand truth. And then we identify audiences we think could be best served by that brand in that moment. And then we have a group called the media and messaging group who actually helped build out a campaign where, where it lives and what it says are the same thing.”“The way that we express ourselves most personally, is through purchase. Before this call [I was] having a bad hair day, put a hat on. Felt a little shlubby in my sweatshirt, put this jacket on. I'm designing myself based on stuff I bought.”“Self-driving cars exist, right? So why don't we have self-driving cars? Is it because the technology doesn't work? No, it's because the government moves slower than the technology. The bureaucratic nature of law is challenging. And so it doesn't know how to rule on this new technology. So the humans that are potentially ready for it, the cultural impact, the safety, the environmental positive outcomes are stopped. Not because it can’t happen, but because people can't get their act together to think differently and do what has yet to be done. I would hate to think of marketing as an industry would fall victim to the same downfall.”BioCo-Founder and Director of Concept Design at Technology, Humans And Taste [THAT]. Nathan leads the development of a proprietary collaborative methodology, which invites diverse and unfamiliar collaborators to co-create innovative concepts for any medium, leveraging AI to supercharge any idea. What used to be art is now advertising. Nathan is one of the most unique individuals I have met and his experiences of being an improvisationist and creative are sure to entertain and enlighten your audience. Some of his expert topics are:How To NOT Have An Idea - Why Acting Creative Stops You From Being CreativeStop. Collaborate and Listen.7 Habits Of People With IdeasWriting for the metaverse - How to use emerging tech like NFTs to engage HumansNathan has recently been featured in Inspiring Futures, Innovation Crush, The NY Times and The Martha Stewart Show. I've also attached his media kit for your review with more of his featured speaking topics and bio. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Sa

Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today’s consumers. The good news is, I have an incredible expert on today’s episode to give you insights into what is working for major companies. “Where video trends are going right now is mainly super short form. You're seeing it with TikTok. You're seeing with Instagram reels, even YouTube video shorts and everyone really investing on the short form, but there's also the notion that's very U GC and you're seeing other video content producers really pushing on the, let's say Hollywood style entertainment, but it's not always successful.”Caroline Blavet, VP Global Client Strategy at Dailymotion, is on the front lines of video content creation. Her team helps some of the biggest brands like Netflix and Vice discover what is working and where the trends are going. With nearly 400 million active monthly users, she knows exactly what people want. So don’t miss this episode, she gives tips every marketer should know from beginning to end. Let’s get to it!Main TakeawaysKeep it short. Consumers are wanting more and more micro content. 15, 30 seconds. If it goes on too long, people will lose interest and move on to the next video. Episodic is still king. Even in short form, people like things that are similar, or that they are getting a story out of. Episodic is a great way to connect with a potential customer on an emotional level.No Hollywood Budget Needed. Overly produced content doesn’t seem to perform as well. Users are drifting towards content that has more of a user generated feel to it. People like the authenticity behind this type of content, so that’s what you want to replicate online.Key Quotes“Instead of focusing on user generated content, like a lot of social media platforms, we focus on working with partners that have their own professionally produced content. Partners like Vice Content, NA publications, Meredith Publications, and on top of the video streaming, we also have an ecosystem of over 2000 publishers or so worldwide that use our player.”“Where video trends are going right now is mainly super short form. You're seeing it with TikTok. You're seeing with Instagram Reels, even YouTube video shorts, and everyone really investing on the short form. But there's also the notion that's very user generated. You're seeing other video content producers really pushing on, let's say Hollywood style entertainment, but it's not always successful.”“[With short content] Episodical helps a lot in any way shape or form. I think it's the storytelling aspect of that form. And this works even for advertising. We talk about this a lot with our advertisers as well. Episodic storytelling type of advertising, even videos if you reduce it from your 30 second to your 15 second, make it short, but different, is something that I find works very well.”“The whole reason why we geared away from monetizing user generated content was to be able to position ourselves as a hallmark for brand safety. It starts upfront with the vetting, the partners that we work with. So that's not so much a technology play so much as it is a relationship one and our vetting process. And then there's, there's a technology part of it, which a lot of it is.”BioCaroline's mission at DailyMotion asVP Global Client Strategy, is to build direct relationships with brands at a global level, as she works with partners on the product side, ad agencies, negotiates multi-year contacts and thus has a global perspective on utilizing online video. ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most of the time, finding the right answers depends solely on asking the right questions – and that is often easier said than done. But Carol Carpenter, Former CMO of VMware – an American cloud computing and virtualization technology company – understands that the key to a good marketing strategy is always centered around knowing what questions to ask, and more than that – she knows how to break down answers into actionable data. Intro quote (2:33): “The team, a few years ago, the team said ‘well, let's just suck in all the behavioral data from what [customers] have done in the trial. I'm like, ‘no, like, let us be really clear…what are the things that drive engagement and usage… what kind of data would help us make those decisions? Otherwise, we should leave the customer alone. If they're not having problems and need some education or help, don't bother them. Carol’s strategy has more than paid off. VMware’s success is undeniable – they’re the first commercially successful company to virtualize the x86 architecture, and currently employ over 24,000 people. On today’s episode of Marketing Trends, Carol tells us about her career - including how she went from CEO of ElasticBox to CMO at VMware. Plus she shares best practices for CMOs looking to bridge the gap between data and action. Enjoy! Main TakeawaysYou can’t market what you don’t understand. If you want to be good at marketing a product, you need to understand it. You need to know the ins and outs of what makes it tick. If you can’t answer the basic questions about it, you won’t be able to pre-empt them for the customer, either.Focus on team wins. While a lot of business is very cut-throat, it doesn’t always have to be. Make sure to look for those moments when a personal win can be translated to a team win – how are you all working together to affect the market changes you’re trying to implement? Taking the focus off of your own stake can result in a refreshing change of perspective.Keep an eye on consumer growth. It is easy to try and maintain current customer satisfaction at the expense of the growth of a larger base. In order to grow, you might have to shake up the status quo – and that might mean pushing some current customers out of their comfort zone.Key Quotes“This is a company that is at the intersection of a lot of different computing capabilities. And our core value is we have been the bridge. We are the Switzerland, we partner with all seven plus high scalers. We meet our customers where they are.”“What is marketing? It's a combination of communicating the value… and the value is usually steeped and some kind of differentiated value. And it means it has to be unique. It has to be tangible. It has to be something your customers care about.” “I still believe you can't market what you don't understand. Like if you're not in the guts and you don't understand what the OS is doing, what the processor is doing… how could you even begin to try to translate that to a simple customer story?”“I definitely realized, like there are things I could teach and help others scale around marketing, whether it's in a large company or a small company across many different domains. So that’s why I came back.” Bio:Carol Carpenter joined VMware in June 2020 as chief marketing officer. As CMO, Carpenter is responsible for leading all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment and Field Marketing.Carpenter brings to the role more than 25 years of technology sector experience. Most recently, she was vice president, Product Marketing at Google Cloud. Over the past three and a half years, Carpenter and the team led the transformation of Google Cloud from its early stage to its leadership position in cloud – building the team, crafting the brand positioning and campaign playbooks, enabling sales and the shift from products to solutions in its go-to-market. Prior to Google Cloud, Carpenter was the CEO of ElasticBox (acquired by CenturyLink) and held leadership and marketing roles in technology at Trend Micro, Keynote Systems and Apple and more.Carpenter holds a bachelor of arts in economics degree from Stanford University and an MBA from the Harvard Business School.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a world of increasing consumer awareness, creators are finding there’s a new, emerging factor that is important to target markets: transparency. People want to know where their goods are coming from: are they ethically sourced? Are they really made up of the materials they list on the back? How long was this product on the shelf? Businesses are finding that answering those questions has opened up an entirely new way of doing business. And for Francisco Melo of Avery Dennison – s a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials – it is an exciting new frontier; an opportunity for businesses to be more accountable and sustainable. And Avery Dennison is more than up to the task. They’ve created an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity. You can see where your product was created, where it was shipped, and everything in between. More than that, it also allows you to find out the best way to dispose of it, should you need to. This entirely new way of approaching the supply chain is something that could – and, according to Francisco – will absolutely change the way we all approach buying things. “It’s about having that common vision and working towards it, and then understanding it’s the creation of win-win partnerships. This isn’t about me winning and your business losing… we both win because we create better evidence and we create a better future for tomorrow. We do something that’s right for the business and right for the planet.” To hear all about Franscisco’s bold plan for the future of RDIF and the implementation of this bold new tech into existing companies, be sure to tune into this week’s episode of Marketing Trends. .Main TakeawaysFind win-win partnerships. The business world will always be competitive – that’s the nature of the industry. But, there are ways we can work together – businesses, consumers, suppliers… everyone. And if we’re going to change the way we approach consumption on this planet, we are going to have to. Innovative concepts, such as atma.io, are just the start of the ways we can adjust. Keep a balance between optimization and velocity. The two concepts seem at odds – are you getting better, or are you going faster? But Francisco is adamant that striking a balance between the two is imperative in order to keep a company healthy. Find ways to make sure you’re doing the best you can with what you have now while also keeping your eye on the next big thing. You can have a preference of one over the other, but they need to work in sync.Digital identities are the future. While talk of the metaverse and avatars might be filling the airwaves, the real digital revolution has already begun on the supply chain, and it’s making everything more transparent. Bringing in everyone from the supplier to the retailer to the consumer makes for a more seamless shopping experience, while also helping everyone involved keep track of the environmental impact of the transaction. Key Quotes“I found that I really love being at the intersection between the technology element – the understanding of the technology and the marketing element. The value that it brings… that’s really what excited me the most through my journey through a number of companies.” “The easiest way to lead people is to come to a joint vision and be able to deliver on that without necessarily having the full ownership of that… your success is very dependent on everyone else’s success.” “I’m probably more towards velocity versus optimization. I tend to be asking… What's next? How do I drive it faster? How do I become more agile? How do we take it to the next level? Having said that… those things go hand in hand.” ‘It’s all about creating a smart retail lens, but I think more than that – what [digital identities] allow from a consumer standpoint is a smart supply chain. This isn’t just about retail, it’s about the supply chain. Because you can know what's happened to that product throughout its journey from the moment it was born…up to the retail and, potentially, beyond retail as well. I think it provides a level of transparency which is one of the key elements.” “I think the potential that lies ahead of us with a consumer element – not just potential from a business standpoint… can we help people make sure they know how to dispose of things? Can we help people to make sure they know what they should do with specific products so they don’t contaminate the soil?” BioFrancisco Melo is the vice president and general manager for Avery Dennison Smartrac. In this capacity, Mr. Melo directs and guides the strategy for digital ID solutions globally, working with brands and enterprise customers, to enable them to capture the benefits of enabling every item with a unique digital identity and digital life.

Education is something that is incredibly powerful. It changes lives, communities, even countries. But education is more than institutions. It’s knowledge, empowerment, and knowing how to take action on skills you learn. My guest today, Kim Caldbeck, CMO of Coursera, is using her marketing skills to make an impact on individuals to help empower them to make changes.“We did a campaign in the fall that was about rethinking possibilities and, and that, and, um, this year, uh, the campaign platform that we're really working through is, is all about that feeling. When, when, you know, you can ACE that interview, when, you know, you have the skills for the job, when you realize you can actually go dream like you could when you were a kid.”In this episode she talks about what it’s like working at an institution that targets nearly anyone who wants to learn. She discusses some of the marketing tech she uses, what she looks for in success stories, and how she creates passion in her team. When you finish this episode, let me know what you think by leaving a comment on Apple Podcasts or on YouTube. Alright, let’s get to it!Main TakeawaysSales is about teamwork. In the end, sales always comes down to the marketing team, and they should be working closely with the sales team to make sure they have enough potential, and knowledgeable, customers to execute on. Take advantage of internal and external talent. When you are a growing team, it’s helpful to bring on external talent to make sure you are completing the jobs in the most efficient manner, but when it comes time to scale you want to bring on internal hires. Having internal talent will help make sure processes are followed, and you have more control over the end result.Look ahead. It’s easy to get trapped in the day to day work grind, but you want look down the road. What will the next three years look like? What will the world be like? What goals do you have for the next three years?Key Quotes“I think marketing is an amazing field that allows you to combine that interest in understanding people and empathy and creativity and storytelling along with hardcore data and analytics and technology.”“If marketing's not doing the most effective thing to close deals, then we're not doing our job. And if sales is wasting energy by not taking the leads that we're providing, then either they're wasting energy on their side and they could be closing more deals or we're not doing our job. It's just that shared commitment to the end result.”“[When hiring] what's their why? Pretty much everyone at Coursera has some connection to our mission in a meaningful way. It is an easy one to get behind when you're trying to transform life through learning. Having people be able to articulate why that means something to them and why they're excited.”“[External vs internal teams] is definitely a nail and scale approach. I would nail with more freelance support and scale with more full-time support. But even within that, the larger equation is, how do we get the job done in the best way possible at the lowest cost?”BioKim Caldbeck is the Chief Marketing Officer at Coursera. Kim joined Coursera in April 2015 as Director of Brand and Product Marketing. Prior to Coursera, Kim spent five years at Facebook launching many of Facebook's first consumer marketing campaigns in over 60 global markets. She spent much of her time in the mobile space spearheading Facebook's internet.org launch to bring internet to the offline world, leading product marketing for Facebook for Android and Facebook for Every Phone, and developing the Facebook for Android beta program. She also spent two years in business marketing at Facebook helping advertisers build their brands and businesses in the digital world. Prior to Facebook, Kim worked in marketing at Apple supporting a network of over 100,000 app developers. She started her career in brand consulting and consumer research at Landor Associates working with many of the world's leading brands. Kim received her undergraduate degree from Harvard University and her MBA from Stanford Graduate School of Business.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I have to tell you, I love all of our guests - but this one is a bit personal to me. I’ve been a big fan of the company for a while, and I LOVE watching their OneWheel Race for the Rail. Today I’m joined by Jack Mudd, Chief Evangelist. He’s the Chief Evangelist Officer, and you can tell his passion and love for his product. It’s infectious. “The valuable influencer marketing for us has been 1000% relationship based. And these are situations where, um, I will send product, not ask for anything in return, not have them sign a thing.I'm sure this is like all worst practices, but, um, but I, what I want to know is if you love it, then if you love it, then I'll, then I'll come, I'll come hang out with you. I'll go for a ride with you. Um, I'll go get coffee with you. We'll talk one wheel, we'll talk life, you know, and, and those are the relationships, um, like friendships. I shouldn't even, you know, it's like legitimately friendships that end up being, I hate looking at it in terms of value, but that's what it is.”By the end of this interview I know you will be a believer in not only his product, but his marketing style and leadership style. Hopefully there will be a part two next year, interviewing on a OneWheel adventure. Be sure to listen to this episode of Marketing Trends ‘til the end, because he knows how to make an impact.Main TakeawaysBe passionate about your products. If you are passionate about what you are selling, it shows. Your team will become excited, and that enthusiasm will roll over to your end consumer. Make and Impact with Your Marketing. Be creative and think of ways that you can really impact a community. Don’t be afraid to think outside the box. For example, OneWheel found the most boring town in America, and brought their product there to make it exciting and received a lot of press. What can you do in a community?Create a community. When you build a community with your consumers, your marketing efforts will go viral. People will want to be a part of the community, and bring their friends to be a part of it as well.Key Quotes“We were looking at the companies in 2014. The GoPros and the Red Bulls of the world and thought this needs to be our approach. We need to build something that goes beyond the product. It's fun. It has personality.. It's something that people get excited about trying and riding and owning.”“On the retail side, demand has always been there. A lot of our retailers will almost sell out of OneWheels before their order comes in. Then their order comes in and then they call up their people and they come pick up their wheels and they order another batch. It's been a win-win. … I think we have 700 retailers in the US, but we also have a retail network in Europe and in Australia. And that's something that is really exciting to us too.”“I actually learned by doing everything myself, which I think is awesome because you learn every facet of marketing. Whether it's content creation, public relations, social, you learn it all. And then we hired folks that are better at that stuff than I was, which is always the goal.”“The valuable influencer marketing for us has been 1000% relationship based and these are situations where I will send product, not ask for anything in return, not have them sign a thing. I'm sure this is like all worst practices, but what I want to know is if you love it. Then, if you love it, I'll come hang out with you. I'll go for a ride with you. I'll go get coffee with you. We'll talk one wheel, we'll talk life, and those are the relationships, like friendships. It's like legitimately friendships that end up being, I hate looking at it in terms of value, but that's what it is.”BioJack Mudd is introducing the world to Onewheel. Helping to spread pure-joy and moments of oneness with the universe. In the business of making the future rad and having a grand ol' time doing it.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Being in a leadership role isn’t easy. One recurring theme I hear about being an executive at a company is that you need to listen to your team. It’s simple - not easy - but simple. That doesn't always mean listening with your ears, sometimes listening is seeing people’s habits. Brian Rowley, Vice President Marketing, Panasonic spoke with me today about how important it is to make sure your team is finding a proper balance and watching for their needs.“I'm a big person for balance. Because there used to be a time when we used to push people to the extreme where they break and then okay, take a couple of days and sort of come back and, whatever. There's so many people who you hear over the course of time that say, oh, this person's in the office from 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”In addition to teamwork, we also dove into why and how Panasonic made a shift to a B2B focus, and what it’s like to work with so many different divisions and shareholders across such a diverse company. Really, they make everything from computers and tablets, to manufacturing and food processing, to professional video equipment. Be sure to stay tuned, this is an episode of Marketing Trends you don’t want to miss.Main TakeawaysImportance of listening. It’s easy to get caught up in just paying attention to stakeholders. Be sure to listen to your team, and their insights. You need to make sure you find balance, but be sure to trust in your team.Make sure people understand the impact of your ask. When you approach someone with a task, it’s incredibly powerful to explain why you are asking this of them, and what the impact will be. For example, instead of just asking for a change to the site make sure you say it’s because the result will be people spending x amount of time on the site.Everyone is a consumer. Whether you are in a B2B or B2C environment, remember that you are dealing with people. People want to hear a good story, and have their problem solved - so don’t focus too much on B2B or B2C. Focus on listening to the needs of the end consumer.Key Quotes“I wanted to be the type of leader that I wanted to be led by. So for me, I sort of focused on the skills that were important to me and made sure that those have always come through in the teams that are reporting and working for myself today.”“[Leadership is] the ability to be able to listen to what people have to say, make sure that you're acting with the best interest of the organization, but also trying to balance the needs of all those stakeholders.”“I'm a big, big person for balance. Um, because you know, there used to be a time when we used to push people to, you know, to the extreme where they break and then okay, take a couple of days and sort of come back and, and whatever. Um, for me it's really about, that's not as important. Um, you know, I always look at, you know, there's so many people who you hear over the course of time that say, oh, this person's in the office from, you know, 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”“At the end of the day, we're all consumers. How you tell your story again, it goes back to that relevant piece. What is it that you're trying to solve for? Because I might be in a business environment, but I'm gonna go home tonight and put on my consumer hat and through the age of digital, I'm gonna be served a variety of different content on my device. I don't know, necessarily, that the conversation is as much about B to C as it is B to B, but really being able to understand the needs of the customer and then be able to tell the story of our offerings.”BioBrian Rowley is the Vice President of Marketing for Panasonic Systems Solutions Company of North America and has extensive experience across partner relationship management, digital marketing, lead generation, and product management. As one of your hosts, he focuses on digital transformation and encourages discussion on what businesses need to be successful and how to deliver on the human experience to create a more meaningful connection, a sense of community, and to foster loyalty.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertisin

Leadership is something a lot of people think is about bragging rights, or being the face of something. In reality, it’s far more about encouraging teams and including others than it is about you as an individual. That’s one thing that Steve Mosinski, Global Head of Marketing at Fox Rent a Car has worked hard to do. “It's not my department, it's our department. So I'm going to make sure that's echoed throughout the organization, because when you share that and people realize that marketing isn't just Steve. … Otherwise, if you're trying to grow a team… if they view it. ‘Well, Steve is just gonna get that done. Cause Steve's always gotten it done because that's how Steve represents himself.’ The goal is to always, always pay it back to the people that actually help,give credit where credit is absolutely warranted and trumpet their successes”Steve has been through it all. Starting in the low ranks of marketing, to heading up global operations. He’s even gone through the good, bad, and ugly parts of acquisition - while keeping his eyes on the goal of reaching his customers in human ways that makes his entire company happy. Be sure to listen to this episode, as he shares some important insights for how you can bridge the gap between departments on this episode of Marketing Trends. Main TakeawaysGet customer feedback. The last thing you want is for a customer to blast you on Google or other review sites. It’s better to get that feedback directly from the customer, so your team can try to take action - and apply the lesson for future problems.Communicate with other departments. Usually in marketing, you are ether first line of contact, and a sales team executes the deal. Take the time to talk to the salespeople, see what friction they are having. Find out the feedback from customers and develop ways to improve the customer experience to get rid of the headaches early.Know your target. If you are aiming for a high-end client or an average person - this can really affect your strategy. Really be true to yourself, are you competing against a luxury brand? Once you know that, look at where you can find them in an everyday situation (where they will actually be) for your products to make an impact.Key Quotes“The biggest thing for me, historically, has always been blending the online and offline. So making sure that you always stay connected with that piece. The marketing department doesn't own the end transaction, our corporate operations team owns that interaction with the customer. Largely the history has been the marketing leader does not get involved in any of those conversations. Stay in your life type of thing. I've never been to one to be like that. So I have I have regular calls with the operations group going, okay, how can I help you? What's something that I'm not doing on the front side that's causing you a headache on the backside?”“The most difficult aspect for, is allowing somebody else's input and effort to actually help execute on something that I have as far as a vision. I've had to figure out how to articulate that thing in such a way that they can grasp it and still allow them the levity to put their own spin on it, but end up accomplishing the goal that we have in mind. The hardest part is stop being a doer as much as being a strategizer behind the doing.”“Customers want to be recognized. They want to be known that, ‘Thanks ,John Smith, for coming in today. We're, we're glad that you're here. Ee see that you reserved a compact car with us.’ That's what I view as a frictionless experience. You're not surprised that I'm here today to do a transaction with you.”“The biggest aspect of anything in car rental is the website, because that's our gateway to the customer. That's what the customer sees, whether it's under mobile device, tablet, phone, and all that. That's the biggest shift is that 98% of our transactions are done online. So only 2% are done in a call center environment. So, that's exactly where I looked at my team and went, okay, I need somebody dedicated to looking after the website alone and all the pieces that go into that site and maintaining it day in and day out.”“Historically being an entrepreneur organization, you can't really build a franchise network. There’s a lot of overhead, there's a lot of governance, there's a lot of cross-checking and everything else. So what we looked at is, what's the quickest way to get a global presence? And what you find is local market heroes.”BioSteve Mosinski is the Head of Global Marketing at Fox Rent A Car and has succeeded across multidimensional roles. He believes he has to perform as a leader in order to call himself one. It's with that drive that he pushes to find ways to lead by example, inspire and be a change agent. Of course, this is only possible with experience to back it up. He has held many hats in his career -- Marketer, Advertiser, Analyst, Salesperson, Brand Innovator, Operations Manager, Trainer, Coach, Financial Analyst, Product Man

When it comes to taking care of people, everyone in business says they want to, but very few people put together action steps to taking care of their team. Tim Metzner, Co-founder of Coterie Insurance, makes it his mission to build a culture where people not only want to work, but feel inspired and energized at the end of their day.“It's a big part of what drew me to this company, to this opportunity, to this industry. There's just such a chance to build a great long-term legacy company. I just love seeing people come alive in their careers because it trickles over into their personal lives and vice versa. Treating people as humans, building a great place for them to work. If you can do that, the impact you can have on a community is massive because we all become better humans when you know that 40 plus hours a week that we're dedicating to work is enjoyable. When we leave energized at the end of the day, when we leave actually wanting to come back and do more work. We have so much fire, to go do other good stuff in our lives.”You might think of insurance and groan, but Tim shows how a solid insurance company can really elevate your business. His team leverages their expertise to make sure business owners work on a company, not just in a company, and are able to keep their companies going strong. Be sure to listen to this episode of Marketing Trends to hear his secrets of satisfying and exciting both customers and employees. Main TakeawaysYou have to be adaptive: When marketing to new customers, you need to be ready to go to where they are, and speak a language that they understand. The best way to achieve this is to build a team of people who are smarter than you in new areas you don’t know about.Put your products in places of relevance. Your customers shouldn’t have to hunt down what they need. You want to make sure it’s easy to get what they need, where they need it. For example, by putting the option to buy insurance on jewelry right when you buy it - it increases those sales (and eliminates fraud). Think about where you can present your products where customers already are. Start your culture right away: There are a lot of leaders who think culture can wait until you are larger, but the truth is culture is going to be there either way. You want to be intentional about it right away. If you want to attract people who are talented and great human beings, you need to have a vision for the type of company you want to build early.Key Quotes“Some people will tell you until you've got a company, don't worry about things like culture and don't focus too much on values and vision and some of that. I just think that's the wrong approach. Because if things do start to take off and you make it, you're going to have a culture either way. You can either be intentional and create that, or it can kind of happen on its own. I just believe, if you want to attract people who are not only really talented, but just great human beings, you got to have a vision for the kind of company you want to build and you want to attract them to that.”“As you scale, it gets really easy to lose sight of what's happening on the front lines. What's that customer service, that customer advocate hearing and seeing and feeling? One of the things we implemented is called core coaching. Every three weeks, everyone in the company has a one-on-one with someone more senior in the company, and that entire one-on-one is focused on hearing from them. Hearing about what they're seeing, feeling, thinking we need to do better and also just about them in their career.”“Many people don't start a business because they're great at starting businesses. It's because they have a thing they love doing. Or they realize they're really good at a thing. So we want to help educate them on, what does it look like to actually work on the business, not just in the business. How can we use some of our own past experiences as business owners to help educate people along the way? Not just about insurance, but about making their business a better business.”“We built Coterie as a remote-first company from the beginning. All three of us co-founders agreed that there's no reason to limit ourselves to talent just in Cincinnati, Ohio. As much as I love Cincinnati, there are amazing people all over the place who want to have freedom and flexibility to work for a great company right from where they are.”“Build a scalpel, not a Swiss army knife.”BioTim Metzner is co-founder of Coterie, an API-based commercial lines insurance startup. Coterie empowers agents and brokers to secure coverage for small businesses faster and easier than ever. Previously, he was co-founder of Differential, a leading digital product studio and of OCEAN, a faith-based non-profit organization that teaches, mentors, invests in, and gathers entrepreneurs around both business and biblical principles critical to their success. Tim is currently an active member of the Board of Directors for all three organizatio