Creating Customers for Life With Narine Galstian, CMO, SADA
What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.
Marketing Trends · mission, Mission.org
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Show Notes
What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.
Tune in to learn:
- About SADA and about Narine’s role as CMO there (03:30)
- About SADA’s “customers-for-life” philosophy (17:40)
- What inspires Narine’s leadership style (32:30)
- How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)
Mentions:
- “Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)
- “3 Ways To Understand Growth Marketing” (Forbes article)
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