Building Better Brands, Teams, and Experiences
What is the best part of being a marketer? Seth Freeman, VP of Marketing and Communications at BlueLinx says he is driven by being able to tell stories through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences.
Marketing Trends · mission.org
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Show Notes
What is the best part of being a marketer? Seth Freeman, VP of Marketing and Communications at BlueLinx shares that he is driven by being able to tell a story through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences.
Tune in to learn:
- How Seth built his role at BlueLinx (16:45)
- What Seth brought to the ‘Whole New Blue” brand (21:13)
- About the future of the home buying market (28:53)
- Why employee experience is necessary for success (33:36)
Mentions:
- Ad Age, Meta’s The List
- Dwight Gibson, BlueLinx CEO
- Coca-Cola
- IHG
- Kevin Henry
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