Building a Brand That Reflects Company Culture
What’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business.
Marketing Trends · mission.org
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Show Notes
What’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business.
Tune in to learn:
- About the power of “Yes, and…” (15:40)
- How to treat each customer like family (22:44)
- Why philanthropy is vital to success (32:03)
- About doubling down on the customer experience (45:19)
Mentions:
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