Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop
Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year.
Marketing Trends · Mission.org
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Show Notes
Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year.
Tune in to learn:
- The focus on digital transformation (2:46)
- Build-A-Bear’s bifurcated business model (11:16)
- Why to have an agnostic view regarding points of customer engagement (18:16)
- Insights into holiday marketing (37:28)
Mentions:
- Build-A-Bear After Dark
- Andrea Brimmer, Head of Marketing, Ally Financial
- Count your Candles, Pay your Age
- Build-A-Bear Entertainment
- Honey Girls (Build a Bear Entertainment Movie)
- Build-A-Bear Radio
- Mace Security International
- Lindsay Roy, SVP of Consumer Experience and CMO, Hallmark
- Build-A-Bear Foundation
- Salesforce Loyalty Cloud
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