Braver Bank Marketing with Andrea Brimmer, Chief Marketing and PR Officer, Ally
Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer, Chief Marketing and PR Officer at the digital financial services company Ally, says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company’s rebrand, her team’s innovative use of gamification to increase financial literacy, and her strong commitment to elevating diversity and equality through marketing.
Marketing Trends · Mission.org
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Show Notes
Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer, Chief Marketing and PR Officer at the digital financial services company Ally, says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company’s rebrand, her team’s innovative use of gamification to increase financial literacy, and her strong commitment to elevating diversity and equality through marketing.
Tune in to learn:
- About the gamification strategies at Ally (3:37)
- The approach used to the rebrand at Ally (27:05)
- How marketing can be used to promote diversity (33:33)
Mentions:
- “The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends; Episode 349)
- Moguls in the Making: An Entrepreneurial Competition
- Thurgood Marshall College Fund
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