A Deep Dive Into Native Advertising with Sharethrough Founder, Dan Greenberg
Dan Greenberg, the Founder and CEO of Sharethrough, discusses the differences between native and legacy advertising, why all new media are shifting to less intrusive ads, and how supply path optimization works.
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Show Notes
Dan Greenberg said it best, “A lot of advertising is pretty negative — it’s not very human-centric. Everything we've done at Sharethrough is about trying to build a human-centric, really positive advertising ecosystem.” Dan is the CEO and Founder of Sharethrough, a digital advertising company with an eye on making ads less invasive. On this episode of Marketing Trends, Dan discusses the importance of ads seamlessly working with the end-user and why native advertising is quickly becoming the only form of advertising.
3 Takeaways:
- Sharethrough advertising is a performance supply source that helps companies benchmark success through native advertising
- The more connected devices are to consumers’ daily lives, the less intrusive the advertising needs to be
- As mediums progress, native advertising is becoming the only viable advertising option
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