Why the Focus/Obsession with Personal Branding? Richard Cardona
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
Personal branding is red-hot.
Seemingly, everyone you turn, someone is offering personal branding advice and consulting.
Is the focus/obsession with personal branding due to the gig economy, the ubiquity of social marketing, or the reality that people will work for multiple employers so a personal brand is important, if not necessary?
On this episode of Marketing Spark, Rich Cardona and I dive into personal branding, why it matters, and how to build a personal brand.
We also discuss the importance of content marketing and why, like many people, his time on Clubhouse has gone way down.