Why B2B Copywriting Matters, Really Matters
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
October 28, 202016m 1s
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In an age of video and photos, words don't get the respect they deserve.
Words aren't sexy or glitzy.
But they do matter. Words provide the information, the context, and the guidance for customers to take action.
In this episode, I talk with Eden Bidani, a conversion copywriter for SaaS, tech, and direct to consumer brands.
One of the things that struck me is Eden's suggestion that the best copy takes time to create and a lot of the time is not writing, but research.