What's a Better Content Marketing Approach: Quality or Quantity Content?
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
As more B2B companies embrace content marketing, here's the question: what's more important: quality or quantity content.
In other words: is less more or is more more?
Dan Sanchez firmly falls into the quantity content camp. He believes that marketing success is driven by brands willing to create lots of content as way to perfect production.
Dan also talked about the importance of brand positioning as a pillar for marketing success, and how podcasts are one of the best ways to connect with prospects.