Time to End Marketing, Sales, and Customer Success Silos
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Marketers love the thrill of the chase. We pursue prospects with reckless abandon. MQLs are B2B digital hunting trophies.
But when marketers catch prospects, the game’s over. They quickly forget about these newly-minted customers….because prospects are sexier.
It shouldn’t be this way.
Prospects shouldn’t be engaged separately by sales, marketing, and customer success. The three groups should be working together to attract, capture, and serve customers.
John McTigue argues that silos create friction, which drives customer unhappiness and churn.
He believes a unified approach is a win for B2B companies and customers.