The Risks and Rewards of Being an Early Adopter
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
Being an early adopter is not easy.
There is a risk to embrace a platform or product that isn't popular or perhaps not ready for prime time.
In 2017, Michael David Chapman walked away from his job.
With no backup plan, he started to post on LinkedIn - sometimes three or four times a day - about his personal and professional challenges.
This is way before LinkedIn emerged as a vibrant content platform.
As an early adopter, Michael capitalized on a huge opportunity by doing what other people weren't doing.
His posts generated huge audiences and Michael has attracted 276,000 followers.
In this episode of Marketing Spark, we talk about Michael's LinkedIn journey and how he sees the platform evolving.
We also do a rapid-fire session on all things LinkedIn.