The Positioning and Branding Story Behind Pickleball: Laura Gainor
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
April 4, 202330m 44s
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Show Notes
In this episode of Markeitng Spark, Laura Gainer provides insight into how she helped turned pickleball into North American's fastest-growing sport.
Laura talks about how she approached the sport after being hired by USA Pickleball to overhaul its brand, Website, and logo.
We discuss how pickleball has attracted celebrities like Lebron James and why it has become so popular.