The Narrative Science Recipe for Ultra-Successful B2B Virtual Events
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
Sadly, most virtual events are terrible.
For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking.
But Narrative Science has cracked the nut. Its most recent virtual event attracted 3,000 (yes, 3,000 registrations).
In this Marketing Spark episode, Cassidy Shield, Narrative Science's VP, Marketing, talks about how the company has approached virtual events and made them a core part of its marketing activities.