Tara Hunt on Creating a DIY Marketing Platform for SMBs
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
Marketing can be painful for small businesses; spending money is a hard pill to swallow.
As a result, they adopt a DIY approach that often goes badly.
Tara Hunt experienced the small business marketing challenge while running a digital marketing agency.
Work easily done as a freelancer no longer made economic sense.
But rather than walking away from marketing-hungry entrepreneurs, Tara did something different.
She and her team at Truly created a program called Phlywheel, a marketing platform that combines DIY lessons, templates, coaching, and community.
It allows entrepreneurs to do marketing without spending a lot of money.