How to be a One-Person B2B SaaS Marketing Department
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
May 4, 202122m 30s
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Show Notes
Marketing is hard.
It's even more challenging when you're the lone marketer.
You need to strategize, coordinate, tactically execute, and organize.
In other words, you have to be a multi-task player.
On the Marketing Spark podcast, Nancy Kwan talks about life as a solo marketer.
One of her biggest pieces of advice: "Don't become a yes person. Be comfortable saying no."
Nancy says that solo marketers need to be strategic and ask tough questions before committing to anything.