How Marketers Can Escape the MQL Hamster Wheel
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Many B2B marketers are throttled by the need to generate MQLs.
Their campaigns and activities are measured by how many email addresses are collected and fed to an army of business development and sales reps.
Nelson Gilliat believes there's a better way.
The "Buyer-centric revenue" model allows marketers to do good and creative marketing that drives brand awareness and generates customer interest in your products.
At the same time, the buyer-centric revenue model eliminates a lot of the prospecting done by B2B SaaS companies.
It's cold outreach and cold-calling that bother prospects rather than engage and educate.
Nelson is the author of "Death of the SDR: Birth of Buyer Centric Revenue"