How LinkedIn Can Get Bigger and Better: Charlie Whyman
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
"LinkedIn is way too slow, too reactive and not pro-active enough ."
That's a blunt assessment from Charlie Whyman, a LinkedIn trainer and "marketing momentum builder".
In this episode, Charlie and I explore some of the ways that LinkedIn evolved in 2020 and what she expects will happen in 2021. This includes:
- Analytics for personal accounts; probably not going to happen.
- More use of Stories as conferences and events come back to life.
- Improve content discovery tools through the use of tags.
- Better corporate pages
Charlie also offers insight into automation tools (they're evil) and how marketers are ruining LinkedIn by using these tools to drive leads and Website traffic.