Don't Let Content Collect Dust. Distribute & Repurpose: Ross Simmonds
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Many marketers believe that when they hit "publish" on a piece of content, the job is done.
But the reality is it's just beginning.
Ross Simmonds says one of the keys to content marketing success is distribution. Without it, he says all you're doing is building a content library.
In this episode of Marketing Spark, Ross talks about:
- Why so many companies and marketers struggle with content distribution
- How to kick-start a content distribution plan
- How to repurpose content on multiple platforms
- Why it's important to focus on quality, not quantity
- How to create content that's valuable and SEO-friendly.