Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
What does it take to disrupt a $500 hockey stick market dominated by global giants?
At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's affordable, player-first, and unapologetically bold.
In this episode, Zechariah shares how he turned a personal frustration into a fast-growing startup, his roots in drop shipping, and what it takes to stand out against CCM, Bauer, and Reebok.
From starting at 12 -years-old by re-selling products purchased at the Dollar Store hats to being featured on Dragon’s Den, his journey is a masterclass in speed, resilience, and scrappy entrepreneurship.