Before AI: The Critical Knowledge Gap You're Overlooking
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
Many companies are rushing to adopt AI tools hoping to unlock new levels of productivity and innovation — and failing. Why? According to Sarah Jeannault, former FinTech founder and now VP Marketing at ProcedureFlow, it’s because they skipped a crucial step: building a strong operational and knowledge foundation. In this episode, Sarah dives into why AI initiatives fall flat, how to fix broken knowledge systems, and what a true AI-ready organization actually looks like. We also talk about marketing’s evolving tech stack, change management, and why AI must empower frontline teams — not just leadership.