An Insider's Take on Account-Based Marketing
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It is increasingly challenging for B2B companies to connect with prospects.
A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working.
It explains why they are turning to account-based marketing (ABM) to focus on a defined group of prospects.
In this edition of Marketing Spark, Nadia Milani talks about how her ABM campaigns have succeeded and, as important, what to avoid.
For more about Nadia and the podcast, check out the show notes.