An Inside Look at the Category Design: Josh Lowman
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
January 12, 202233m 6s
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Show Notes
Some companies aim to stand out from the crowd. They want to differentiate themselves from companies that walk, talk, and sound the same.
Some companies want to go a step further. They want to compete in a new category.
They embrace a concept called category design in which they define and lead a new market.
In this episode of Marketing Spark, Josh Lowman offers insight into the definition of category design and how one of his clients embraced the concept.