A Deep Dive into the Fast-Growing Subscription Economy
Marketing Spark (The B2B SaaS Marketing Podcast) · Mark Evans
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Show Notes
The subscription economy is expected to grow from $15-billion this year to $475 billion by 2025. That's 68% year-over-year growth.
Adam Levinter operates in the eye of the hurricane as a subscription economy consultant, podcaster, and author.
In this episode of Marketing Spark, Adam and I explore why the subscription economy is growing so fast, the sectors seeing the most momentum, and how companies can embrace a subscription business.
We also take a look at how the subscription economy will impact marketing, which will focus on customer acquisition and, as important, customer nurturing.