Marketing School - Digital Marketing and Online Marketing Tips
3,353 episodes — Page 10 of 68
Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM
Sep 6, 202415 min
Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years
Sep 5, 202415 min
How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more
Sep 4, 202416 min
The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms
Sep 3, 202419 min
Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
Sep 2, 202415 min
The Role of Referrals and Networking in Agencies
Aug 31, 202422 min
Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles
Aug 29, 202417 min
The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
Aug 28, 202419 min
MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?
Aug 27, 202420 min
How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month
Aug 26, 202418 min
How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC
Aug 24, 202421 min
Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
Aug 23, 202419 min
Lessons Learned from Analyzing 3000 Landing Pages Pt. 2
Aug 22, 202421 min
Lessons Learned from Analyzing 3000 Landing Pages Pt. 1
Aug 21, 202420 min
Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
Aug 20, 202420 min
Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth
Aug 19, 202418 min
Profit Strategies for Agency Owners: Should You Distribute or Reinvest?
Aug 17, 202419 min
Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Aug 16, 202416 min
Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Aug 15, 202421 min
Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more
Aug 14, 202417 min
What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
Aug 13, 202420 min
The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more
Aug 12, 202418 min
Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained
Aug 10, 202417 min
OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails
Aug 9, 202420 min
How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay
Aug 8, 202419 min
The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing
Aug 7, 202417 min
Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?
Aug 6, 202420 min
The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams
Aug 5, 202419 min
Making Your Creative Agency Attractive for Acquisition
Aug 3, 202416 min
MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
Aug 2, 202419 min
The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur
Aug 1, 202414 min
CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive
Jul 31, 202415 min
How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
Jul 30, 202424 min
Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?
Jul 29, 202421 min
Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
Jul 26, 202418 min
Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
Jul 25, 202420 min
Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
Jul 24, 202418 min
Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
Jul 23, 202420 min
Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
Jul 22, 202416 min
Strategies to Land $5M+ Clients in Luxury Home Building
Jul 20, 202416 min
How big agency M&A and hiring works, and World's richest man on being a 'working boss’
Jul 19, 202418 min
How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
Jul 18, 202422 min
Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
Jul 17, 202421 min
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
Jul 16, 202420 min
Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
Jul 15, 202421 min
Unlock $1M Revenue: Proven Strategies for Agency Success
Jul 13, 202420 min
Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
Jul 12, 202419 min
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
Jul 11, 202418 min
Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
Jul 9, 202422 min
Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
Jul 8, 202418 min