Episode 9
Porter’s Product Marketing Podcast Ep. 9 - Katie Miller (Developer Marketing)
Marketing Pack Leaders · joshwporter
March 25, 202530m 23s
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Show Notes
In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.