Season 1 · Episode 1
The Age of the Personal Brand
February 22, 202214m 34sExplicit
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Show Notes
We've all heard about what personal branding can do FOR us, but what is The Age of The Personal Brand doing TO us? 25 years ago, Tom Peters coined the term "personal brand" in a Fast Company article "The Brand Called You" and just a few years later, Naomi Klein's adbusting book NO LOGO burst on the scene. Join host Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in the exploration of what happens when we apply market logic and corporate strategy to our selves.