Making Steel Sexy: Ft. Dallas Hogensen (Co-Founder & CEO of Felux)
On this episode of Marketing Moves, we are joined by Dallas Hogensen, co-founder and CEO of Felux, a B2B marketplace transforming the steel industry. Dallas discusses his journey from working at companies like Lyft to developing Felux in Ohio. He shares how Felux addresses technology gaps, their new Account-Based Marketing strategy, and achieving $16 million in revenue without prior marketing. Tune in for a deep dive into the future of the steel industry and Felux's innovative approach, including their use of AI, plans for a venture capital fund, and commitment to the Midwest startup ecosystem.
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