The #AI #HR Apocalypse in #ADTECH. Naama Manova-Twito
Marketing, Media & Adtech · Pesach Lattin
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Show Notes
🚨 Season Five Finale of The ADOTAT Show 🚨
We’re closing out Season Five with one of the most provocative conversations yet. Naama Manova-Twito returns to The ADOTAT Show—and this time, she’s not just talking about AI as a productivity hack. She’s showing us what happens when AI becomes a colleague.
Yes, a colleague. With résumés, cover letters, LinkedIn profiles, and job interviews. Naama’s AI agents aren’t “copilots” or “assistants”—they’re coworkers that run campaigns, crunch analytics, optimize budgets, and even file their own performance reviews.
In this episode we dive into:
🔹 How SMBs are leapfrogging big enterprises by hiring AI “employees.”
🔹 Why vanity metrics like CTR, CPA, and ROAS are charming liars that don’t reflect business reality.
🔹 The HR identity crisis: what happens when the candidate isn’t human—but is still qualified.
🔹 Naama’s philosophy on startups: forget balance, conviction is the only currency that matters.
🔹 How Israel’s startup resilience under pressure shaped MarkeTeam.ai’s approach.
🔹 Why AI might actually bring the fun back to marketing by freeing humans from the grind.
This episode isn’t just about technology—it’s about values, resilience, and redefining creativity in the age of agents.
✨ Season Six Teaser: After a short break for the Jewish holidays, The ADOTAT Show will return in October, kicking off with David Cohen, CEO of the IAB, headlining our new season.
🙏 Special thanks to our sponsors:
Troutman Amin LLP – the legal lions of adtech.
Incremental – proving that ROI isn’t a feeling, it’s math.
🔔 Don’t forget to subscribe, hit the bell icon, and stay tuned for the next season.
📢 Stay Bold, Stay Curious, and Know More Than You Did Yesterday.