How to Run a Referral Program Successfully: A Conversation with Buyapowa’s Gideon Lask
Marketing Growth Podcast · Shane Barker
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Show Notes
Why is it important to use the right messaging at the right time?
It’s only when you understand what your customers are doing and how they’re reacting to stuff, that you’ll be able to identify when is the right time to pitch your product/service to them and how.
On this episode, Gideon Lask, the Founder and CEO of Buyapowa, (who is also a referral marketing expert), will help you do this efficiently.
You’ll learn about:
- The two stages of referral marketing: discovery and activation.
- Why it is not enough to set up a referral program. How to make it successful.
- The common mistakes that brands make when running a referral marketing campaign.
- The three Rs of referral marketing: reward, rules, and refreshing air.
Tune in to the podcast episode to learn how to reduce your customer acquisition costs with a referral program from Gideon Lask.