Season 1 · Episode 40
Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack
Marketing Dilemmas · Cognism
December 5, 20231h 7m
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Show Notes
Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?