Season 1 · Episode 90
Why big brands win, and how you can compete, with Dale Harrison
Marketing Dilemmas · Cognism
March 18, 202557m 40s
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Show Notes
Cognism’s Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.