Season 2 · Episode 3
Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk
Marketing Dilemmas · Cognism
June 17, 202548m 38s
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Show Notes
In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you’ve nailed your ICP but are starting to hit a ceiling.
They unpack how Reachdesk refined their targeting, improved win rates, and now face the next big question - how to expand without losing focus. Expect insights on ABM signals, scrappy tactics, first-party data, and the true power of gifting in B2B.