Season 2 · Episode 7
The zero-click search dilemma, with Tom Mansell, VP of Organic Performance at Croud
Marketing Dilemmas · Cognism
August 12, 202549m 25s
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Show Notes
What happens when your SEO strategy stops delivering clicks? Tom Mansell, VP of Organic Performance at Croud, joins Marketing Dilemmas to unpack the radical shift in search behavior. From AI-powered search engines to plummeting click-through rates, Tom explains why traditional SEO metrics no longer tell the full story - and what forward-thinking marketers should do instead.