Season 1 · Episode 42
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics
Marketing Dilemmas · Cognism
December 20, 202348m 46s
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Show Notes
Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.