Season 2 · Episode 6
The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme
Marketing Dilemmas · Cognism
July 29, 202553m 6s
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Show Notes
Adina, Global Director of Best Practice Programs at AVEVA, joins Marketing Dilemmas to unpack one of the hardest challenges in enterprise marketing: how do you effectively penetrate new markets when you’re juggling long sales cycles, complex portfolios, and competing internal priorities? From thought leadership to funnel strategy and outbound alignment - this episode breaks down the real blockers to driving growth in new segments.