Season 2 · Episode 5
The innovator’s dilemma: Risking a successful product to chase new heights with Maura Rivera, CMO at Qualified
Marketing Dilemmas · Cognism
July 15, 202548m 45s
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Show Notes
What do you do when AI creates both your biggest opportunity and your biggest risk? In this episode, Maura Rivera, CMO at Qualified, shares how her team made the bold decision to pivot away from their successful flagship product and reposition entirely around an AI-powered SDR agent. It’s a story of product bets, internal resistance, and how to go all in - before the market catches up.