Season 1 · Episode 3
The importance of marketing to out-of-market buyers with Amrita Marthur, VP of Marketing at Superside
Marketing Dilemmas · Cognism
March 28, 202341m 17s
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Show Notes
Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?