Season 1 · Episode 10
The growing importance of brand as a differentiator with Gwen Lafage, VP of Brand and Content at Sinch
Marketing Dilemmas · Cognism
May 16, 202352m 54s
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Show Notes
VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?