Season 1 · Episode 9
Should marketers be tied to revenue? With Darryl Praill, CMO at Agorapulse
Marketing Dilemmas · Cognism
May 9, 202336m 23s
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Show Notes
Cognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.