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Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google
Season 1 · Episode 43

Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google

Marketing Dilemmas · Cognism

January 9, 202450m 19s

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Show Notes

Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!