Season 1 · Episode 63
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
Marketing Dilemmas · Cognism
April 23, 202441m 22s
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Show Notes
Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.