Season 1 · Episode 14
Paid experimentation: How marketers can try a new approach with Andrew Harder, Senior Paid Manager at Cisco
Marketing Dilemmas · Cognism
June 13, 202350m 18s
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Show Notes
Cognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.