Season 2 · Episode 4
Marketing the marketing team with Florian Frese, Marketing Director at Wire
Marketing Dilemmas · Cognism
July 1, 202542m 16s
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Show Notes
In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From building trust across teams to avoiding the dreaded “marketing in a silo” trap, Florian shares candid insights into what it really takes to get internal buy-in, show marketing’s value, and foster cross-functional alignment. Plus, how sharing updates on LinkedIn can double as your best internal comms hack.