Season 1 · Episode 1
Illuminating the B2B buying journey with Steffen Hedebrandt, CMO and Co-founder at Dreamdata
Marketing Dilemmas · Cognism
March 10, 202340m 16s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Alice de Courcy, Cognism CMO chats to Steffen Hedebrandt, CMO and co-founder of Dreamdata about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can we use attribution to illuminate the multitude of touch points within that journey?