Season 1 · Episode 87
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience
Marketing Dilemmas · Cognism
February 7, 202546m 4s
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Show Notes
Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact areas.