Season 1 · Episode 23
How we optimised our pipeline in 2023
Marketing Dilemmas · Cognism
August 8, 202339m 41s
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Show Notes
Cognism CMO, Alice de Courcy and VP of Marketing, Liam Bartholomew talk through Cognism's marketing teams approach to optimising pipeline efficiency. From redefining what a 'good customer' looks like, to optimising ad channels - they cover many of the tactics contributing to Cognism's pipeline success.