Season 1 · Episode 25
How to use product-led and BOFU content to reach the modern buyer with Si Quan from Ahrefs
Marketing Dilemmas · Cognism
August 22, 202326m 33s
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Show Notes
Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.