Season 1 · Episode 66
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2
Marketing Dilemmas · Cognism
May 14, 202439m 11s
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Show Notes
Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.