Season 1 · Episode 2
Getting CEO buy-in for marketing decisions with Ethan Aaron, CEO at Portable
Marketing Dilemmas · Cognism
March 21, 202332m 13s
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Show Notes
CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable - an ELT tool for your modern data stack - about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.